Enhancing Brand Coolness Through Perceived Luxury Values: Insight from Luxury Fashion Brands

AuthID
 P-00S-FSF
3
Author(s)
Jimenez Barreto, J
·
Romero, J
Document Type
Article
Year published
2020
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 57
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Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85088026068
Wos: WOS:000572987800007
Source Identifiers
ISSN: 0969-6989
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