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Millennials Engagement and Loyalty to Their Loved Brands on Social Media
AuthID
P-00S-RA5
2
Author(s)
Fernandes, T
·
Inverneiro, I
Document Type
Book Chapter
Year published
2020
Published
in
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
ISSN: 2363-6165
Pages: 601-608
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DOI
:
10.1007/978-3-030-42545-6_208
Scopus
: 2-s2.0-85125178616
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ISSN
: 2363-6165
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