What Changed in One Year of a Pandemic and What the Portuguese Are Not Willing to Admit: Consumer Neuroscience and Predictive Analytic Contributes to Communication Strategy

AuthID
 P-00W-D4Y
4
Author(s)
Reykowska, D
·
Ohme, R
·
Corte-Real, A
4
Editor(es)
Reis,JL;Lopez,EP;Moutinho,L;DosSantos,JPM
Tipo de Documento
Proceedings Paper
Year published
2022
Publicado
in MARKETING AND SMART TECHNOLOGIES, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 279, Páginas: 419-430 (12)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
Indexing
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85127688344
Wos: WOS:000787119600035
Source Identifiers
ISSN: 2190-3018
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