Effects of Endorsers Popularity and Gender on the Audience’s Attention to the Advertisement from a Neuromarketing Perspective: An Eye-Tracking Study

AuthID
 P-00W-SYJ
4
Author(s)
Zahmati, M
·
Azimzadeh, SM
·
Asgari, O
2
Editor(es)
Martinez Lopez,FJ;Martinez,LF
Tipo de Documento
Proceedings Paper
Year published
2022
Publicado
in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Páginas: 274-281
Conference
3Rd Digital Marketing and Ecommerce Conference, Dmec 2022, Date: 29 June 2022 through 30 June 2022
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85133009647
Source Identifiers
ISSN: 2198-7246
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