Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment

AuthID
 P-00W-ZC1
3
Author(s)
Frick, TW
·
Telang, R
Tipo de Documento
Article in Press
Year published
2022
Publicado
in MANAGEMENT SCIENCE, ISSN: 0025-1909
Volume: 69, Número: 3, Páginas: 1665-1686 (23)
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Wos®
Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85150059510
Wos: WOS:000827147500001
Source Identifiers
ISSN: 0025-1909
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