The Influence of Banner Position and User Experience on Recall. The Mediating Role of Visual Attention

AuthID
 P-00X-4R8
6
Author(s)
Muñoz-Leiva F.
·
Faísca L.M.
·
Bouhachi M.
Document Type
Article
Year published
2021
Published
in Spanish Journal of Marketing - ESIC, ISSN: 24449695
Volume: 25, Issue: 1, Pages: 85-114 (29)
Indexing
Scopus®
Crossref®6
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85109871724
Source Identifiers
ISSN: 24449695
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