Airline Brand Awareness and Perceived Quality Effect on the Attitudes Towards Frequent-Flyer Programs and Airline Brand Choice-Moderating Effect of Frequent-Flyer Programs

AuthID
 P-00X-JMJ
3
Author(s)
Koech, AK
·
Document Type
Article
Year published
2023
Published
in JOURNAL OF AIR TRANSPORT MANAGEMENT, ISSN: 0969-6997
Volume: 107
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85142845171
Wos: WOS:000901804500002
Source Identifiers
ISSN: 0969-6997
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