Social Media Managers' Customer Orientation, Service Climate and Social Media Followers' Willingness to Pay: Moderated Mediation Model with Triadic Data

AuthID
 P-00Y-513
3
Author(s)
Varela-Neira, C
·
Camoiras-Rodriguez, Z
Document Type
Article in Press
Year published
2023
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 57, Issue: 4, Pages: 1130-1160 (31)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85150525112
Wos: WOS:000945828100001
Source Identifiers
ISSN: 0309-0566
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