The Pd Scale: a Measure of Psychic Distance and Its Impact on International Marketing Strategy

AuthID
P-002-YVQ
2
Author(s)
1
Editor(s)
Papadopoulos, Nicolas
Document Type
Article
Year published
2011
Published
in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335
Volume: 28, Issue: 2, Pages: 201-222 (22)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-79955597000
Wos: WOS:000293666900005
Source Identifiers
ISSN: 0265-1335
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