Integrating Cost-To-Serve And Customer Profitability For An Effective Market Orientation Business Culture: Lessons From A Case Study

AuthID
 P-00M-D8S
3
Author(s)
Gouveia, S
·
1
Editor(s)
Araujo,M
Document Type
Proceedings Paper
Year published
2016
Published
in PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON PROJECT EVALUATION (ICOPEV 2016)
Pages: 201-208 (8)
Conference
3Rd International Conference on Project Evaluation (Icopev), Date: JUN 16-17, 2016, Location: Univ Minho, Sch Engn, Guimaraes, PORTUGAL, Sponsors: ALGORITMI Res Ctr, Host: Univ Minho, Sch Engn
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Wos: WOS:000391277700032
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