Publications

Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (Ebe) Dimensions to Understand Volunteers' Contributions to Build Nonprofit Organizations' Brands

AuthID
P-00R-C7A

Author(s)

Nogueira, M

Santarem, F

Gomes, S

Document Type

Article

Year published

2020

Published

in JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, ISSN: 1049-5142

Volume: 32, Issue: 1, Pages: 73-104 (32)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1080/10495142.2019.1689222

Scopus: 2-s2.0-85075136985

Wos: WOS:000496858900001

Source Identifiers

ISSN: 1049-5142

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Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (Ebe) Dimensions to Understand Volunteers' Contributions to Build Nonprofit Organizations' Brands

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Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (Ebe) Dimensions to Understand Volunteers' Contributions to Build Nonprofit Organizations' Brands

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