Developing Consumer Brand Relationships Built to Last: Brand Stress, Catastrophic Events and Negative Social Network Campaigns

AuthID
 P-00S-DYV
2
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Article
Year published
2012
Published
in J. for International Business and Entrepreneurship Development, ISSN: 1549-9324
Volume: 6, Issue: 2, Pages: 107
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ISSN: 1549-9324
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