Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study with Spanish Consumers

AuthID
 P-00X-SN2
2
Author(s)
Fernández A.
Document Type
Article
Year published
2009
Published
in Journal of Euromarketing, ISSN: 1049-6483
Volume: 18, Issue: 1, Pages: 23-34 (11)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-77950257064
Source Identifiers
ISSN: 1049-6483
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