Engaging with (Vs. Avoiding) Personalized Advertising on Social Media

AuthID
 P-00Z-M2T
6
Author(s)
Hollebeek, L
·
Rather, RA
·
Ruivo, L
·
Kaljund, K
·
Guerreiro, J
Document Type
Article
Year published
2025
Published
in JOURNAL OF MARKETING COMMUNICATIONS, ISSN: 1352-7266
Volume: 31, Issue: 7, Pages: 764-785 (22)
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Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85180260034
Wos: WOS:001599656900001
Source Identifiers
ISSN: 1352-7266
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