How Does Credibility Matter? Proposing and Validating a Framework for the Credibility of Live Streamers in the Gaming Industry

AuthID
 P-00Z-S4V
5
Author(s)
Liu, J
·
Zhang, TT
·
Lu, C
·
Zhong, YY
Document Type
Article
Year published
2024
Published
in SERVICES MARKETING QUARTERLY, ISSN: 1533-2969
Volume: 45, Issue: 1, Pages: 83-104 (22)
Indexing
Wos®
Scopus®
Crossref®5
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85181218984
Wos: WOS:001216671400002
Source Identifiers
ISSN: 1533-2969
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