A Model for Optimising Earned Attention in Social Media Based on a Memetic Algorithm

AuthID
 P-013-R14
3
Author(s)
Moutinho L.
·
Silva M.
Document Type
Book Chapter
Year published
2015
Published
in Quantitative Modelling in Marketing and Management Second Edition
Pages: 423-456 (33)
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85028767324
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