Are New Digital Influencers Ruining Your Business? The Effects Of Negative Word-Of-Mouth Initiated By Social Media New Influencers In Fashion On Consumers´ Intentions To Purchase And Recommend The Brand

AuthID
 P-015-2G9
3
Author(s)
Langaro, D
·
Paula, AB
Document Type
Article
Year published
2019
Published
in Global Fashion Management Conference, ISSN: 2288-825X
Volume: 2019, Pages: 799-803
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ISSN: 2288-825X
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