Walking Away: Investigating the Adverse Impact of Fomo Appeals on Fomo-Prone Consumers

AuthID
 P-017-RPW
3
Author(s)
Morsi, N
·
Document Type
Article
Year published
2025
Published
in BUSINESS HORIZONS, ISSN: 0007-6813
Volume: 68, Issue: 2, Pages: 197-212 (16)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85212625447
Wos: WOS:001427409400001
Source Identifiers
ISSN: 0007-6813
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