Competitor Map for Analysis of Brand Marks and Logo Design. Determining the Common Characteristics of Competing Logos to a Better Positioning and Differentiation of Brand Marks

AuthID
 P-017-WD9
1
Author(s)
2
Editor(s)
Martins,N;Brandao,D
Document Type
Proceedings Paper
Year published
2025
Published
in ADVANCES IN DESIGN AND DIGITAL COMMUNICATION V, DIGICOM 2024 in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 51, Pages: 727-741 (15)
Conference
8Th International Conference on Design and Digital Communication, Date: NOV 07-09, 2024, Location: Barcelos, PORTUGAL
Indexing
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85214689276
Wos: WOS:001445739600053
Source Identifiers
ISSN: 2661-8184
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