Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers' Advertising Value Perceptions

AuthID
 P-017-WGM
4
Author(s)
Ribeiro, FM
·
Alshevskaya, T
Document Type
Article in Press
Year published
2024
Published
in JOURNAL OF INTERNATIONAL CONSUMER MARKETING, ISSN: 0896-1530
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Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85214409071
Wos: WOS:001388632000001
Source Identifiers
ISSN: 0896-1530
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