The Impact of Privacy Intrusiveness on Individuals' Responses and Engagement Toward Personalization in Online Interactive Advertising

AuthID
P-018-2Y8
Document Type
Article
Year published
2025
Published
in JOURNAL OF INTERACTIVE ADVERTISING, ISSN: 1525-2019
Volume: 25, Issue: 1, Pages: 38-60 (23)
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Publication Identifiers
Scopus: 2-s2.0-85217828611
Wos: WOS:001537718900001
Source Identifiers
ISSN: 1525-2019
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