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Cognitive, Affective, and Social Drivers of Music Fan-Related Behavior
AuthID
P-018-3M6
P-018-3M6
5
Author(s)
2
Editor(s)
Jeseo,V;Parajuli,J
Document Type
Proceedings Paper
Year published
2024
Published
in MARKETING IN A MULTICULTURAL AND VIBRANT WORLD, 2024 AMS WORLD MARKETING CONGRESS in Developments in Marketing Science, ISSN: 2363-6173
Volume: Part F4024, Pages: 59-68 (10)
Conference
2024 Academy of Marketing Science World Marketing Congress, Date: JUN 25-29, 2024, Location: MAURITIUS
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ISSN: 2363-6173
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