Understanding the Impact of Online Firestorms on Financial Performance in Corporate Social Responsibility Campaigns

AuthID
 P-018-905
4
Author(s)
Dias, F
·
Vong, C
Document Type
Article in Press
Year published
2025
Published
in MARKETING INTELLIGENCE & PLANNING, ISSN: 0263-4503
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85219207489
Wos: WOS:001431804100001
Source Identifiers
ISSN: 0263-4503
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