Consumer Responses to 3D Experiences: the Role of Enjoyment, Surprise, and Augmentation Quality

AuthID
 P-018-DHP
3
Author(s)
Rohden, SF
·
Subbotin, D
·
Document Type
Article in Press
Year published
2025
Published
in JOURNAL OF MARKETING ANALYTICS, ISSN: 2050-3318
Indexing
Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-105000100503
Wos: WOS:001444623600001
Source Identifiers
ISSN: 2050-3318
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