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Decoding Loyalty: Analyzing the Relationship Between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs

AuthID
P-018-Z6B

Author(s)

Pratas, J

Oliveira, Z

Teixeira, S

Editor(s)

Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT

Document Type

Proceedings Paper

Year published

2025

Published

in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018

Volume: 439, Pages: 247-267 (21)

Conference

2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores

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Publication Identifiers

DOI: 10.1007/978-981-96-3081-3_16

Scopus: 2-s2.0-105007992816

Wos: WOS:001600389200016

Source Identifiers

ISSN: 2190-3018

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Decoding Loyalty: Analyzing the Relationship Between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs

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Decoding Loyalty: Analyzing the Relationship Between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs

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