Predicting Key Touchpoints in Hotel Customer Journey - a Comparison of Machine Learning Models

AuthID
 P-019-J5M
3
Author(s)
Rodrigues, D
·
Jardim, B
·
Document Type
Article
Year published
2025
Published
in JOURNAL OF TRAVEL & TOURISM MARKETING, ISSN: 1054-8408
Volume: 42, Issue: 5, Pages: 609-626 (18)
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Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-105008763809
Wos: WOS:001511795500001
Source Identifiers
ISSN: 1054-8408
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