Will Artificial Intelligence Replace Human Creativity in Advertising? The Creative Directors’ Perspective

AuthID
 P-01A-9YP
2
Author(s)
Alexandre Duarte
·
Document Type
Book Chapter
Year published
2025
Published
in Lecture Notes in Networks and Systems - Emerging Trends in Information Systems and Technologies, ISSN: 2367-3370
Pages: 3-16
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ISSN: 2367-3370
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