Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets

AuthID
P-01A-P6Z
3
Author(s)
Ma, HZ
·
Coelho, A
·
Document Type
Article in Press
Year published
2025
Published
in CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, ISSN: 1535-3958
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Publication Identifiers
Scopus: 2-s2.0-105024100738
Wos: WOS:001632592400001
Source Identifiers
ISSN: 1535-3958
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