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TITLE: Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)
AUTHORS: Joaquim Pratas; Marques dos Santos, José Paulo; Pedro Quelhas Brito ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
INDEXED IN: Scopus CrossRef
2
TITLE: Ai Effect on Innovation Capacity in the Context of Industry 5.0: An Explanatory Study
AUTHORS: BECUE adrien.becue@gmail.com; João Gama; Pedro Quelhas Brito ;
PUBLISHED: 2024
INDEXED IN: CrossRef
IN MY: ORCID
3
TITLE: AI's effect on innovation capacity in the context of industry 5.0: a scoping review  Full Text
AUTHORS: Becue, Adrien; Gama, Joao ; Brito, Pedro Quelhas ;
PUBLISHED: 2024, SOURCE: ARTIFICIAL INTELLIGENCE REVIEW, VOLUME: 57, ISSUE: 8
INDEXED IN: Scopus WOS DBLP CrossRef: 16
4
TITLE: Destination Meanings Shaped by Home Environment: A Schema-Based Intra-Cultural Comparison of Chinese and Macau Outbound Tourists in Europe  Full Text
AUTHORS: Mou, JJ; Brito, PQ ;
PUBLISHED: 2024, SOURCE: LEISURE SCIENCES, VOLUME: 46, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 5
IN MY: ORCID
5
TITLE: When the tourist home environment is so similar to a distant foreign destination: Evidence of constant vicarious experience effect on college students
AUTHORS: Mou, Jianjian; Brito, Pedro Quelhas ;
PUBLISHED: 2024, SOURCE: JOURNAL OF DESTINATION MARKETING & MANAGEMENT, VOLUME: 33
INDEXED IN: Scopus WOS
6
TITLE: Brand resonance: an empirical analysis of mobile users in global marketplace
AUTHORS: Raut, UR; Pawar, PA; Brito, PQ ; Sisodia, GS; Rafiuddin, A; Rathore, A;
PUBLISHED: 2023, SOURCE: International Journal of Trade and Global Markets, VOLUME: 17, ISSUE: 2
INDEXED IN: Scopus CrossRef
IN MY: ORCID
7
TITLE: Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital  Full Text
AUTHORS: Brito, Pedro Quelhas ; Chandler, Jennifer D.;
PUBLISHED: 2023, SOURCE: R & D MANAGEMENT, VOLUME: 53, ISSUE: 3
INDEXED IN: WOS CrossRef
IN MY: ORCID
8
TITLE: The Consumer Influence of Digital Coupon Distribution Through a Referral Program
AUTHORS: Jorge Pereira; Pedro Quelhas Brito ;
PUBLISHED: 2023, SOURCE: International Conference on Information Technology and Systems, ICITS 2023 in Lecture Notes in Networks and Systems, VOLUME: 691 LNNS
INDEXED IN: Scopus CrossRef
IN MY: ORCID
9
TITLE: The Impact of Surprise Elements on Customer Satisfaction
AUTHORS: Martins, M; Roxo, MT ; Brito, PQ ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID
10
TITLE: Connecting Digital Channels to Consumers' Purchase Decision-Making Process in Online Stores  Full Text
AUTHORS: Pires, Paulo Botelho ; Santos, Jose Duarte; de Brito, Pedro Quelhas ; Marques, David Nunes;
PUBLISHED: 2022, SOURCE: SUSTAINABILITY, VOLUME: 14, ISSUE: 21
INDEXED IN: Scopus WOS CrossRef: 5 Unpaywall
IN MY: ORCID
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