Publications

Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (Vr/Ar)

AuthID
P-018-Z6D

Author(s)

Pratas, J

Marques dos Santos, JP

Brito, PQ

Editor(s)

Reis,JL;Santos,JPM;Gomes,LM;Bogdanovic,Z

Document Type

Proceedings Paper

Year published

2025

Published

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 438 SIST, Pages: 873-895 (22)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_55

Scopus: 2-s2.0-105009286275

Source Identifiers

ISSN: 2190-3018

Export Publication Metadata

Marked List

Add to Marked List

Info

At this moment we don't have any links to full text documens.

Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (Vr/Ar)

Useful Links

Get Help

Federated Authentication (Click on the image)

Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (Vr/Ar)

Useful Links

Get Help