Paulo Alexandre Botelho Rodrigues Pires


AuthID: R-000-QZS

Confirmed Publications: 28



1
TITLE: Artificial Neural Networks. History and State of the Art
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira;
PUBLISHED: 2024, SOURCE: Encyclopedia of Information Science and Technology, Sixth Edition - Advances in Information Quality and Management
INDEXED IN: CrossRef: 2
IN MY: CIÊNCIAVITAE
2
TITLE: Marketing. History and Development of Its Definition
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira;
PUBLISHED: 2024, SOURCE: Encyclopedia of Information Science and Technology, Sixth Edition - Advances in Information Quality and Management
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
3
TITLE: Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
AUTHORS: Torres, A; Pilar, P; Santos, JD; Pereira, IV ; Pires, PB ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: Artificial Intelligence and Marketing. Progressive or Disruptive Transformation? Review of the Literature
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: CrossRef: 1
IN MY: CIÊNCIAVITAE
5
TITLE: Artificial intelligence and marketing: Progressive or disruptive transformation? Review of the literature
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: Artificial neural networks and discrete choice models: Sales forecast in supermarket products. Sales Forecast in Supermarket Products
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
7
TITLE: Confronting security and privacy challenges in digital marketing
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres ;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: Digital Marketing Perspectives. Challenges and Opportunities Raised by Technology
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
9
TITLE: Digital marketing perspectives: Challenges and opportunities raised by technology
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
10
TITLE: Effective digital marketing for improving society behavior toward DEI and SDGs
AUTHORS: Inês Veiga Pereira; Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
Page 1 of 3. Total results: 28.

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