Paulo Alexandre Botelho Rodrigues Pires


AuthID: R-000-QZS

Confirmed Publications: 10



1
TITLE: Artificial intelligence and marketing: Progressive or disruptive transformation? Review of the literature
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID
2
TITLE: Artificial neural networks and discrete choice models: Sales forecast in supermarket products
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus
IN MY: ORCID
3
TITLE: Confronting security and privacy challenges in digital marketing
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres ;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus CrossRef
IN MY: ORCID
4
TITLE: Digital marketing perspectives: Challenges and opportunities raised by technology
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID
5
TITLE: Green Cosmetics: Determinants of Purchase Intention. Determinants of Purchase Intention
AUTHORS: Ana Catarina Rodrigues; Paulo Botelho Pires ; Catarina Delgado ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
6
TITLE: Persuasive Determinants in the Hotel Industry's Newsletter Opening Rates  Full Text
AUTHORS: Araujo, Carlota Rocha; Pires, Paulo Botelho ; Delgado, Catarina ; Santos, Jose Duarte;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef Unpaywall
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7
TITLE: Preface
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID
8
TITLE: Rose-Patisserie and Coffee House. Business Development Alternatives
AUTHORS: Paulo Botelho Pires ; António Correia Barros;
PUBLISHED: 2022, SOURCE: Cases on Digital Strategies and Management Issues in Modern Organizations - Advances in Business Strategy and Competitive Advantage
INDEXED IN: CrossRef
IN MY: ORCID
9
TITLE: THEIA. Thermal Insulation – A Business Strategy
AUTHORS: Paulo Botelho Pires ; António Correia Barros; José Duarte Santos;
PUBLISHED: 2022, SOURCE: Cases on Digital Strategies and Management Issues in Modern Organizations - Advances in Business Strategy and Competitive Advantage
INDEXED IN: CrossRef
IN MY: ORCID
10
TITLE: The buying decision-making process in the selection of device suppliers in reproductive medicine: A preliminary model. A Preliminary Model
AUTHORS: Paulo Botelho Pires ; António Correia Barros; Filipe Taveira Santos;
PUBLISHED: 2021, SOURCE: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
INDEXED IN: Scopus CrossRef
IN MY: ORCID

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