Sara Cristina Valente Santos


AuthID: R-004-NFG

Confirmed Publications: 38



21
TITLE: Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2021, SOURCE: Springer Series in Design and Innovation, VOLUME: 14
INDEXED IN: Scopus CrossRef: 2 Unpaywall Handle
IN MY: ORCID
22
TITLE: Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors
AUTHORS: Ferreira, S; Santos, S ; Santo, PE;
PUBLISHED: 2021, SOURCE: International Conference on Advances in Digital Science, ICADS 2021 in Advances in Intelligent Systems and Computing, VOLUME: 1352
INDEXED IN: Scopus CrossRef: 4 Handle
IN MY: ORCID
23
TITLE: Storytelling in Advertising: From Narrative to Brand Distinctiveness
AUTHORS: Santos, S ; Santo, PE; Ferreira, S ;
PUBLISHED: 2021, SOURCE: 4th International Conference on Digital Design and Communication (Digicom) in ADVANCES IN DESIGN AND DIGITAL COMMUNICATION, DIGICOM 2020, VOLUME: 12
INDEXED IN: Scopus WOS CrossRef: 6 Handle
IN MY: ORCID
24
TITLE: The Role of Customer Engagement in the COVID-19 Era
AUTHORS: Sara Santos ; Pedro Espírito Santo; Luísa Augusto;
PUBLISHED: 2021, SOURCE: Insights, Innovation, and Analytics for Optimal Customer Engagement - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef: 5
IN MY: ORCID
25
TITLE: Video Advertising: Connection and differences between consumers?
AUTHORS: Sónia Ferreira ; Sara Santos ; Pedro Espírito Santo;
PUBLISHED: 2021, SOURCE: Journal of Digital Science, VOLUME: 3, ISSUE: 1
INDEXED IN: CrossRef: 2 Unpaywall Handle
IN MY: ORCID
26
TITLE: Bohemian Rhapsody: efeitos da atribuição de prémios cinematográficos no envolvimento no Facebook
AUTHORS: Sónia de Almeida Ferreira ; Sara Santos ; Pedro Manuel do Espírito Santo;
PUBLISHED: 2020, SOURCE: AVANCA | CINEMA
INDEXED IN: CrossRef
IN MY: ORCID
27
TITLE: COULD THE VIDEO AD’S NARRATIVE STRUCTURE ENGAGE STUDENTS IN CLASSROM CONTEXT?
AUTHORS: Sónia FERREİRA ; Sara SANTOS ; Pedro Espírito SANTO;
PUBLISHED: 2020, SOURCE: IJAEDU- International E-Journal of Advances in Education
INDEXED IN: CrossRef
IN MY: ORCID
28
TITLE: E-commerce: the main role of trust [E-commerce: o papel principal da confiança]
AUTHORS: Augusto, L; Santos, S ; Santo, PME;
PUBLISHED: 2020, SOURCE: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, VOLUME: 2020, ISSUE: E34
INDEXED IN: Scopus
IN MY: ORCID
29
TITLE: STUDENTS' NARRATIVE TRANSPORTATION THROUGH THE VIDEO AD USE IN THE CLASSROOM
AUTHORS: Sónia Ferreira ; Sara Santos ; Pedro Espírito Santo;
PUBLISHED: 2020, SOURCE: Proceedings of SOCIOINT 2020- 7th International Conference on Education and Education of Social Sciences
INDEXED IN: CrossRef
IN MY: ORCID
30
TITLE: The main role of video ads' structure on social media engagement
AUTHORS: De Almeida Ferreira, S; Santos, S ; Santo, PE;
PUBLISHED: 2020, SOURCE: 19th Ibero-American International Conference on WWW/Internet 2020, ICWI 2020 in Ibero-American WWW / Internet Conference 2020
INDEXED IN: Scopus
IN MY: ORCID
Page 3 of 4. Total results: 38.

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