Sara Cristina Valente Santos
AuthID: R-004-NFG
1
TITLE: TOURISM GOVERNANCE THROUGH DIGITAL MARKETING
AUTHORS: Sara Santos; Maria Vasconcelos;
PUBLISHED: 2026, SOURCE: Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
AUTHORS: Sara Santos; Maria Vasconcelos;
PUBLISHED: 2026, SOURCE: Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef2
TITLE: Loyalty in Play. A Systematic Review and Empirical Analysis of the Impact of Digital Strategies on Fan Retention
AUTHORS: Sara Santos; Miguel Cachulo Pereira; Daniel Salvador; Mariana Vaz; Luís Ramos;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
AUTHORS: Sara Santos; Miguel Cachulo Pereira; Daniel Salvador; Mariana Vaz; Luís Ramos;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
3
TITLE: Loyalty in Play: A Systematic Review and Empirical Analysis of the Impact of Digital Strategies on Fan Retention
AUTHORS: Sara Santos; Miguel Cachulo Pereira; Daniel Salvador; Mariana Vaz; Luís Ramos;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
AUTHORS: Sara Santos; Miguel Cachulo Pereira; Daniel Salvador; Mariana Vaz; Luís Ramos;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
INDEXED IN: Scopus
Scopus IN MY: 
ORCID
ORCID4
TITLE: Social Media and Artificial Intelligence: Information, Bias, and Trust
AUTHORS: Sara Santos; José Duarte Santos; Paulo Botelho Pires;
PUBLISHED: 2026, SOURCE: Encyclopedia of Artificial Intelligence in Marketing
AUTHORS: Sara Santos; José Duarte Santos; Paulo Botelho Pires;
PUBLISHED: 2026, SOURCE: Encyclopedia of Artificial Intelligence in Marketing
5
TITLE: Preface
AUTHORS: Sara Santos; José Duarte Santos; Paulo Botelho Pires; Inês Veiga Pereira;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
AUTHORS: Sara Santos; José Duarte Santos; Paulo Botelho Pires; Inês Veiga Pereira;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID6
TITLE: Cases on effective digital marketing for competitive organizations
AUTHORS: Sara Santos; José Duarte Santos; Paulo Botelho Pires; Inês Veiga Pereira;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
AUTHORS: Sara Santos; José Duarte Santos; Paulo Botelho Pires; Inês Veiga Pereira;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
7
TITLE: Exploring social responsibility and social media engagement: The case of Portuguese sustainable fashion brands
AUTHORS: Sara Santos; Paulo Silva; Margarida Lopes;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
AUTHORS: Sara Santos; Paulo Silva; Margarida Lopes;
PUBLISHED: 2025, SOURCE: Cases on Effective Digital Marketing for Competitive Organizations
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID8
TITLE: How Destination Narratives Influence Visit Intention
AUTHORS: Luísa Augusto; Sara Santos; Sónia Ferreira; Pedro Espírito Santo;
PUBLISHED: 2025, SOURCE: 8th International Conference on Tourism Research, ICTR 2025 in Proceedings of the International Conference on Tourism Research, VOLUME: 8, ISSUE: 1
AUTHORS: Luísa Augusto; Sara Santos; Sónia Ferreira; Pedro Espírito Santo;
PUBLISHED: 2025, SOURCE: 8th International Conference on Tourism Research, ICTR 2025 in Proceedings of the International Conference on Tourism Research, VOLUME: 8, ISSUE: 1
9
TITLE: The Role of User-Generated Content on Brand Equity and Intention to Visit
AUTHORS: Sara Cristina Valente Santos; Maria Vasconcelos;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Industry Sciences and Computer Science Innovation, iSCSi 2024 in Procedia Computer Science, VOLUME: 263
AUTHORS: Sara Cristina Valente Santos; Maria Vasconcelos;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Industry Sciences and Computer Science Innovation, iSCSi 2024 in Procedia Computer Science, VOLUME: 263
10
TITLE: Once Upon a Brand. Storytelling in Digital Telecom Campaigns
AUTHORS: Edgar Amorim; Sara Santos;
PUBLISHED: 2025, SOURCE: Cases on Social Media Marketing Engagement Tactics
AUTHORS: Edgar Amorim; Sara Santos;
PUBLISHED: 2025, SOURCE: Cases on Social Media Marketing Engagement Tactics
