Sara Cristina Valente Santos
AuthID: R-004-NFG
1
TITLE: Tourism Governance Through Digital Marketing
AUTHORS: Sara Santos; Maria Vasconcelos;
PUBLISHED: 2026, SOURCE: Digital Marketing Advanced in Tourism
AUTHORS: Sara Santos; Maria Vasconcelos;
PUBLISHED: 2026, SOURCE: Digital Marketing Advanced in Tourism
2
TITLE: Loyalty in Play. A Systematic Review and Empirical Analysis of the Impact of Digital Strategies on Fan Retention
AUTHORS: Sara Santos; Miguel Cachulo Pereira; Daniel Salvador; Mariana Vaz; Luís Ramos;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
AUTHORS: Sara Santos; Miguel Cachulo Pereira; Daniel Salvador; Mariana Vaz; Luís Ramos;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
3
TITLE: Once Upon a Brand. Storytelling in Digital Telecom Campaigns
AUTHORS: Edgar Amorim; Sara Santos;
PUBLISHED: 2025, SOURCE: Cases on Social Media Marketing Engagement Tactics
AUTHORS: Edgar Amorim; Sara Santos;
PUBLISHED: 2025, SOURCE: Cases on Social Media Marketing Engagement Tactics
