Sara Cristina Valente Santos


AuthID: R-004-NFG

Confirmed Publications: 41



1
TITLE: Consumer behavioural analytics in metaverses using machine and deep learning: a literature review and research agenda
AUTHORS: Pedro Mota Veiga; Sara Santos ; Julien Diogo; João J Ferreira; Cristina Fernandes;
PUBLISHED: 2026, SOURCE: Handbook of Technological Forecasting and Roadmapping
INDEXED IN: CrossRef
IN MY: ORCID
2
TITLE: Exploring Social Responsibility and Social Media Engagement. The Case of Portuguese Sustainable Fashion Brands
AUTHORS: Sara Santos ; Paulo Silva; Margarida Lopes;
PUBLISHED: 2025, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Cases on Effective Digital Marketing for Competitive Organizations
INDEXED IN: CrossRef
IN MY: ORCID
3
TITLE: How Destination Familiarity Impacts on Word of Mouth of Tourist Destinations: The Moderation Effects of Social Media Engagement
AUTHORS: Sara Santos ; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo; Luciana Pessoa;
PUBLISHED: 2025, SOURCE: 12th European Conference on Social Media, ECSM 2025 in Proceedings of the 12th European Conference on Social Media, ECSM 2025, VOLUME: 12, ISSUE: 1
INDEXED IN: Scopus CrossRef
IN MY: ORCID
4
TITLE: Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
AUTHORS: Sara Santos ; Pedro Espírito Santo; Sónia Ferreira;
PUBLISHED: 2024, SOURCE: Springer Series in Design and Innovation, VOLUME: 33
INDEXED IN: Scopus CrossRef Handle
IN MY: ORCID
5
TITLE: Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation.
AUTHORS: Santos, Sara ; Vasconcelos, Maria; Ferreira, Sonia; Augusto, Luisa; Santo, Pedro Espirito;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 23
INDEXED IN: WOS
6
TITLE: The Role of Social Media in Sustainable Branding. A Systemic Literature Review
AUTHORS: Sara Santos ; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Compelling Storytelling Narratives for Sustainable Branding
INDEXED IN: CrossRef Handle
IN MY: ORCID
7
TITLE: The role of social responsibility on consumer engagement through fashion brands' Instagram
AUTHORS: Sara Santos ; Paulo Silva; Margarida Caramelo Lopes;
PUBLISHED: 2024, SOURCE: Driving Green Marketing in Fashion and Retail
INDEXED IN: Scopus CrossRef
IN MY: ORCID
8
TITLE: User-Generated Content in Tourism: Could it Impact Brand Equity and Intention to Visit?
AUTHORS: Santos, Sara ; Ferreira, Sonia; Vasconcelos, Maria;
PUBLISHED: 2024, SOURCE: 11th European Conference on Social Media in PROCEEDINGS OF THE 11TH EUROPEAN CONFERENCE ON SOCIAL MEDIA, ECSM 2024, VOLUME: 11, ISSUE: 1
INDEXED IN: WOS CrossRef Handle
IN MY: ORCID
9
TITLE: Antecedents of participation in music festivals: The role of congruence between the sponsor and the festival. The Role of Congruence Between the Sponsor and the Festival
AUTHORS: Santos, S ; Santo, PE; Augusto, L;
PUBLISHED: 2023, SOURCE: Managing Festivals for Destination Marketing and Branding
INDEXED IN: Scopus CrossRef
IN MY: ORCID
10
TITLE: How Endorser Promotes Emotional Responses in Video Ads
AUTHORS: Augusto, L; Santos, S ; Espírito Santo, PM;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef Handle
IN MY: ORCID
Page 1 of 5. Total results: 41.

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