Paulo José Ribeiro Cardoso


AuthID: R-000-PDZ

Confirmed Publications: 26



21
TITLE: Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self-expression and impulsiveness as segmentation criteria. Fashion consumer profiles in the Portuguese market  Full Text
AUTHORS: Paulo Ribeiro Cardoso ; Helda Sofia Costa; Liliana Andreia Novais;
PUBLISHED: 2010, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 34, ISSUE: 6
INDEXED IN: WOS CrossRef: 40
IN MY: ORCID
22
TITLE: Hedonic and utilitarian shopping motivations among Portuguese young adult consumers
AUTHORS: Cardoso, PR ; Pinto, SC;
PUBLISHED: 2010, SOURCE: International Journal of Retail and Distribution Management, VOLUME: 38, ISSUE: 7
INDEXED IN: Scopus CrossRef: 60
IN MY: ORCID
23
TITLE: RECORDAÇÃO E ATITUDES DOS CONDUTORES EM FACE DAS CAMPANHAS PUBLICITÁRIAS DE PREVENÇÃO RODOVIÁRIA EM PORTUGAL - UMA ABORDAGEM EXPLORATÓRIA  Full Text
AUTHORS: Paulo Ribeiro Cardoso ; Manuel José Fonseca;
PUBLISHED: 2010, SOURCE: REMark - Revista Brasileira de Marketing, VOLUME: 9, ISSUE: 2
INDEXED IN: CrossRef
IN MY: ORCID
24
TITLE: Consumo hedónico e utilitário e atitude face à publicidade
AUTHORS: Paulo Ribeiro Cardoso ; Sara Carvalho Pinto;
PUBLISHED: 2009, SOURCE: Comunicação pública, ISSUE: Vol.4 nº8 / nº7
INDEXED IN: CrossRef: 1 Unpaywall
25
TITLE: Market research and advertising strategy in Portuguese agencies: Perspectives of professionals  Full Text
AUTHORS: Cardoso, PR ;
PUBLISHED: 2007, SOURCE: Journal of Promotion Management, VOLUME: 13, ISSUE: 3-4
INDEXED IN: Scopus CrossRef: 3
IN MY: ORCID
26
TITLE: Estratégias criativas utilizadas nos anúncios publicitários de televisão do Brasil e de Portugal
AUTHORS: Paulo Ribeiro Cardoso ; Simone Freitas de Araújo();
PUBLISHED: 2006, SOURCE: Comunicação pública, ISSUE: Vol.2 nº4 / nº3
INDEXED IN: CrossRef Unpaywall
Page 3 of 3. Total results: 26.

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