Fashion Consumer Profiles in the Portuguese Market: Involvement, Innovativeness, Self-Expression and Impulsiveness as Segmentation Criteria

AuthID
 P-003-1DY
3
Author(s)
Costa, HS
·
Novais, LA
Document Type
Article
Year published
2010
Published
in INTERNATIONAL JOURNAL OF CONSUMER STUDIES, ISSN: 1470-6423
Volume: 34, Issue: 6, Pages: 638-647 (10)
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Wos: WOS:000282872000003
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ISSN: 1470-6423
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