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TITLE: Analyzing São Paulo’s Place Branding Positioning in Promotional Videos (2017–2019)
AUTHORS: José Gabriel Andrade; Adriano Sampaio; Jorge Esparteiro Garcia ; Álvaro Cairrão; Manuel José Serra da Fonseca ;
PUBLISHED: 2024, SOURCE: Lecture Notes in Networks and Systems - Good Practices and New Perspectives in Information Systems and Technologies
INDEXED IN: CrossRef
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2
TITLE: Marketing Plan for an Online Business: A Case Study
AUTHORS: Yuri Souza; Manuel José Fonseca ; Sofia Cardim;
PUBLISHED: 2024, SOURCE: 11th World Conference on Information Systems and Technologies, WorldCIST 2023 in Lecture Notes in Networks and Systems, VOLUME: 802
INDEXED IN: Scopus CrossRef
IN MY: ORCID
3
TITLE: Municipal communication, governance, and the role of the local community: A case study in Guimarães (Portugal). A Case Study in Guimarães (Portugal)
AUTHORS: Diana Salgado Pereira; Manuel José Serra da Fonseca ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Global Trends in Governance and Policy Paradigms
INDEXED IN: Scopus CrossRef
IN MY: ORCID
4
TITLE: Relational Marketing Applied to the Banking Sector in Portuguese Context
AUTHORS: Cátia Rodrigues; Bruno Barbosa Sousa; Alexandrino Ribeiro; Manuel José Fonseca ;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Future of Customer Engagement Through Marketing Intelligence
INDEXED IN: CrossRef
IN MY: ORCID
5
TITLE: The Construction of the Brand Narrative Through the Creation of Corporate Museums
AUTHORS: Paulo Stenzel; Victor Tavares; Bruno Barbosa Sousa; Manuel José Fonseca ;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2023 in Smart Innovation, Systems and Technologies, VOLUME: 383
INDEXED IN: Scopus CrossRef
IN MY: ORCID
6
TITLE: The Impact of Process Automation on Employee Performance
AUTHORS: Maria João Luz; Manuel José Serra da Fonseca ; Jorge Esparteiro Garcia ; José Gabriel Andrade;
PUBLISHED: 2024, SOURCE: Lecture Notes in Networks and Systems - Good Practices and New Perspectives in Information Systems and Technologies
INDEXED IN: CrossRef
IN MY: ORCID
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TITLE: The Role of Digital Marketing in the Process of Musical Events’ Participation
AUTHORS: Elvira Vieira; Manuel Fonseca ; Ana Pinto Borges; Bruno Miguel Vieira;
PUBLISHED: 2024, SOURCE: 11th World Conference on Information Systems and Technologies, WorldCIST 2023 in Lecture Notes in Networks and Systems, VOLUME: 802
INDEXED IN: Scopus CrossRef
IN MY: ORCID
9
TITLE: Assessing the Impacts of Internal Communication: Employer Branding and Human Resources
AUTHORS: Fernandes, Raquel; Sousa, Bruno Barbosa; Fonseca, Manuel ; Oliveira, Jose;
PUBLISHED: 2023, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 13, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID
10
TITLE: Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth
AUTHORS: Cardoso, Paulo Ribeiro; Jolluskin, Gloria; Paz, Laila; Fonseca, Manuel Jose ; Silva, Isabel;
PUBLISHED: 2023, SOURCE: JOURNAL OF CRIMINOLOGICAL RESEARCH POLICY AND PRACTICE, VOLUME: 9, ISSUE: 3-4
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
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