Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 85



31
TITLE: "You got a new name!" how does renaming a music festival with a brand affect the festivalgoer's purchase intention
AUTHORS: Amélia Brandão ; Gadekar, Mahesh;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT, VOLUME: 14, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
32
TITLE: An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions
AUTHORS: Yves Miranda; Carlos Augusto Mulatinho de Queiroz Pedroso; Marcos Antonio Barros Filho; Rui Biscaia; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Motricidade, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
33
TITLE: CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES  Full Text
AUTHORS: Amélia Brandão ; Fernandes, Sara Dias; Rodrigues, Paula ;
PUBLISHED: 2023, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 22, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
IN MY: ORCID
34
TITLE: DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
35
TITLE: EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
36
TITLE: Going (in)conspicuous: antecedents and moderators of luxury consumption
AUTHORS: Amélia Brandão ; Barbedo, HEM;
PUBLISHED: 2023, SOURCE: JOURNAL OF MARKETING ANALYTICS, VOLUME: 11, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 14
IN MY: ORCID | CIÊNCIAVITAE
37
TITLE: Please tell me how sustainable you are, and I'll tell you how much I value you! The impact of young consumers' motivations on luxury fashion
AUTHORS: Amélia Brandão ; Magalhaes, Francisca;
PUBLISHED: 2023, SOURCE: COGENT BUSINESS & MANAGEMENT, VOLUME: 10, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 9 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
38
TITLE: The Impact of Patient Experience on Loyalty in the Context of Medical-Aesthetic Health Services
AUTHORS: Amélia Brandão ; Ribeiro, Liliana;
PUBLISHED: 2023, SOURCE: JOURNAL OF PATIENT EXPERIENCE, VOLUME: 10
INDEXED IN: Scopus WOS CrossRef: 4
IN MY: ORCID | CIÊNCIAVITAE
39
TITLE: The Moderating Effect of Sponsorship on the Impact of Digital Influencers on Consumer Behavior
AUTHORS: Amélia Brandão ; Nascimento, Ana;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 11, ISSUE: 20
INDEXED IN: WOS
IN MY: ORCID | CIÊNCIAVITAE
40
TITLE: You ruined our love story, but I just cannot hate you-A moderation-mediation analysis of past experienced brand love and brand hate  Full Text
AUTHORS: Amélia Brandão ; Ribeiro, Bruno; Gadekar, Mahesh;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 47, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 21
IN MY: ORCID | CIÊNCIAVITAE
Page 4 of 9. Total results: 85.

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