Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 60



1
TITLE: "Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework"
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: QUALITATIVE MARKET RESEARCH, VOLUME: 27, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef Unpaywall
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2
TITLE: Exploring ageing consumers' usage of content marketing, content typology and online brand advocacy
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID
3
TITLE: Organizational Communication: How to Engage Internal Communication in a B2B Case Study
AUTHORS: Helena Madeira; Amélia Brandão ; Jorge Remondes;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
4
TITLE: Pre-Sales and Social Media Strategies' Role in the Customer Journey
AUTHORS: Maria Eduarda Pinto Leite; Amélia Brandão ; Jorge Remondes;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID
5
TITLE: Sustainable Tourism e-Communication Impact on Tourism Behavior
AUTHORS: Catarina Azevedo; Mafalda Teles Roxo ; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
6
TITLE: The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—Porto
AUTHORS: Bárbara Santos; Margarida Carvalho; Paula Emer; Ana Pinto Borges; Bruno Vieira; Amélia Brandão ; Elvira Vieira;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2023 in Smart Innovation, Systems and Technologies, VOLUME: 384
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
7
TITLE: "I will always hate you"! An investigation of the impact of anthropomorphism in online anti-brand communities
AUTHORS: Amélia Brandão ; Popoli, Paolo;
PUBLISHED: 2023, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 35, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
8
TITLE: "You got a new name!" how does renaming a music festival with a brand affect the festivalgoer's purchase intention
AUTHORS: Amélia Brandão ; Gadekar, Mahesh;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
9
TITLE: 'Your comments boost my value!' - the mediator role of emotional brand attachment between brand equity and social media engagement  Full Text
AUTHORS: Amélia Brandão ; Ramos, Aurea Silva;
PUBLISHED: 2023, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
IN MY: ORCID
10
TITLE: An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions
AUTHORS: Yves Miranda; Carlos Augusto Mulatinho de Queiroz Pedroso; Marcos Antonio Barros Filho; Rui Biscaia; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Motricidade, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus
IN MY: ORCID
Page 1 of 6. Total results: 60.

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