Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 68



1
TITLE: "Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework"
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: QUALITATIVE MARKET RESEARCH, VOLUME: 27, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
2
TITLE: Brand Management and Metaverse: A Data Mining Exploratory Approach
AUTHORS: Rui Pedro Ferreira; Amélia Brandão ; Bruno Veloso ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
3
TITLE: Brand Personality dimensions in the hotel sector: A case study. A Case Study
AUTHORS: Labinot Mehmeti; Ana Pinto Borges; Bruno Miguel Vieira; Elvira Vieira; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: Global Practices on Effective Talent Acquisition and Retention
INDEXED IN: Scopus CrossRef
IN MY: ORCID
4
TITLE: Exploring ageing consumers' usage of content marketing, content typology and online brand advocacy
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: Negative Impacts of Human-AI Interaction in Brands: A Data Mining Exploratory Approach
AUTHORS: Ricardo Snatos; Amélia Brandão ; Bruno Veloso ; José Braga de Vasconcelos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
6
TITLE: Organizational Communication: How to Engage Internal Communication in a B2B Case Study
AUTHORS: Helena Madeira; Amélia Brandão ; Jorge Remondes;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: Pre-Sales and Social Media Strategies' Role in the Customer Journey
AUTHORS: Maria Eduarda Pinto Leite; Amélia Brandão ; Jorge Remondes;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: Sustainable Tourism e-Communication Impact on Tourism Behavior
AUTHORS: Catarina Azevedo; Mafalda Teles Roxo ; Amélia Brandão ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
9
TITLE: The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—Porto
AUTHORS: Bárbara Santos; Margarida Carvalho; Paula Emer; Ana Pinto Borges; Bruno Vieira; Amélia Brandão ; Elvira Vieira;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2023 in Smart Innovation, Systems and Technologies, VOLUME: 384
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
10
TITLE: "I will always hate you"! An investigation of the impact of anthropomorphism in online anti-brand communities
AUTHORS: Amélia Brandão ; Popoli, Paolo;
PUBLISHED: 2023, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 35, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 7. Total results: 68.

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