Paula Cristina Lopes Rodrigues


AuthID: R-000-E57

Confirmed Publications: 98



1
TITLE: Could Fashion Influencers Be Masstige Brands?
AUTHORS: Paula Cristina Lopes Rodrigues ; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business, VOLUME: Part F977
INDEXED IN: Scopus
2
TITLE: Cryptocurrencies in Portugal: trust and adoption among young adults
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Brochado, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF BANK MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations  Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry  Full Text
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
6
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: WOS
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: Compelling storytelling narratives for sustainable branding
AUTHORS: Paula Rodrigues ; Ana Pinto Borges; Elvira Vieira ; Victor Tavares;
PUBLISHED: 2024, SOURCE: Compelling Storytelling Narratives for Sustainable Branding
INDEXED IN: Scopus CrossRef Openlibrary
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: Do You Love Me, or Do You Hate Me? Bad Communication's Effect on Low-Cost Airline Brand
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
9
TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
10
Page 1 of 10. Total results: 98.

footer slogan

Useful Links

Get Help

© 2025 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service