Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 79



51
TITLE: Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
AUTHORS: Pedro Quelhas Brito ; Amélia Brandão ; Mahesh Gadekar; Sofia Castelo Branco;
PUBLISHED: 2020, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 24, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 29
IN MY: ORCID | CIÊNCIAVITAE
52
TITLE: DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
AUTHORS: Amélia Brandão ; Mahesh Gadekar;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
53
TITLE: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
AUTHORS: Mahesh Gadekar; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Global Fashion Management Conference, VOLUME: 2020
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
54
TITLE: How Consumers Respond to Editorial Communication Strategies. Is Content Marketing Replacing Publicity?
AUTHORS: Amélia Brandão ; Sara Monteiro Machado;
PUBLISHED: 2020, SOURCE: Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
55
TITLE: Negative customer experience in lifestyle hotels: A netnography perspective. A Netnography Perspective
AUTHORS: Manoel Vitor Santos; Amélia Brandão ;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
56
TITLE: See Now, Buy Now Model: A Passport to Fashion Brand Equity
AUTHORS: Amélia Brandão ; Dourado, P; Martos, LP;
PUBLISHED: 2020, SOURCE: 12th Annual International Conference on Globalization and Higher Education in Economics and Business Administration (GEBA) in SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS, VOLUME: 67, ISSUE: SI
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
57
TITLE: WHO DOES JOIN THE ANTI-BRAND COMMUNITIES ON THE INTERNET?
AUTHORS: Amélia Brandão ; Popoli, P;
PUBLISHED: 2020, SOURCE: 13th Annual Conference of the EuroMed-Academy-of-Business (EuroMed) - Business Theory and Practice Across Industries and Markets in 13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS
INDEXED IN: WOS
IN MY: ORCID | CIÊNCIAVITAE
58
TITLE: Antecedents and consequences of luxury brand engagement in social media
AUTHORS: Amélia Brandão ; Pinho, E; Rodrigues, P ;
PUBLISHED: 2019, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus CrossRef: 52
IN MY: ORCID | CIÊNCIAVITAE
59
TITLE: How to Use the Package in the Tobacco Products to Communicate in the Plain Pack Era?
AUTHORS: Cidade, J; Amélia Brandão ; Alves, G;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 7, ISSUE: 13
INDEXED IN: WOS
IN MY: ORCID | CIÊNCIAVITAE
60
TITLE: Internationalization Strategies in Music Festivals
AUTHORS: Amélia Brandão ; de Oliveira, RF;
PUBLISHED: 2019, SOURCE: Scientific Annals of Economics and Business, VOLUME: 66, ISSUE: 1
INDEXED IN: Scopus CrossRef: 5
IN MY: ORCID | CIÊNCIAVITAE
Page 6 of 8. Total results: 79.

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