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Amélia Maria Pinto da Cunha Brandão
AuthID:
R-001-EX4
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Article (44)
Proceedings Paper (17)
Book Chapter (11)
Article in Press (6)
Review (3)
Phd Thesis (1)
Editorial Material (1)
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Confirmed Publications: 83
81
TITLE:
Determinants of brand relevance in a B2B service purchasing context
AUTHORS:
Gomes, M;
Fernandes, T.
;
Amélia Brandão
;
PUBLISHED:
2016
,
SOURCE:
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING,
VOLUME:
31,
ISSUE:
2
INDEXED IN:
Scopus
WOS
CrossRef
:
32
Handle
IN MY:
ORCID
|
CIÊNCIAVITAE
82
TITLE:
"The Role of Branding in a B2B Purchasing Context"
AUTHORS:
Mariana Gomes; Teresa Fernandes;
Amélia Brandão
;
PUBLISHED:
2014
INDEXED IN:
Handle
IN MY:
ORCID
|
CIÊNCIAVITAE
83
TITLE:
Measuring the value of the insignia brand products: A structural modelling approach
AUTHORS:
Amélia Brandão
;
PUBLISHED:
2014
INDEXED IN:
Handle
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ORCID
|
CIÊNCIAVITAE
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