Determinants of Brand Relevance in a B2B Service Purchasing Context

AuthID
 P-00K-7MS
3
Author(s)
Document Type
Article
Year published
2016
Published
in JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, ISSN: 0885-8624
Volume: 31, Issue: 2, Pages: 193-204 (12)
Indexing
Wos®
Scopus®
Crossref®29
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84960369264
Wos: WOS:000374154300006
Source Identifiers
ISSN: 0885-8624
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