Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 60



11
TITLE: Content marketing research: A review and research agenda  Full Text
AUTHORS: Bubphapant, Jitpisut; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
12
TITLE: CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES  Full Text
AUTHORS: Amélia Brandão ; Fernandes, Sara Dias; Rodrigues, Paula ;
PUBLISHED: 2023, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 22, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 1 Unpaywall
IN MY: ORCID
13
TITLE: DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef
IN MY: ORCID
14
TITLE: EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY
AUTHORS: Jitpisut Bubphapant; Amélia Brandão ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID
15
TITLE: Please tell me how sustainable you are, and I'll tell you how much I value you! The impact of young consumers' motivations on luxury fashion
AUTHORS: Amélia Brandão ; Magalhaes, Francisca;
PUBLISHED: 2023, SOURCE: COGENT BUSINESS & MANAGEMENT, VOLUME: 10, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID
16
TITLE: The Impact of Patient Experience on Loyalty in the Context of Medical-Aesthetic Health Services
AUTHORS: Amélia Brandão ; Ribeiro, Liliana;
PUBLISHED: 2023, SOURCE: JOURNAL OF PATIENT EXPERIENCE, VOLUME: 10
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID
17
TITLE: The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
AUTHORS: Rodrigues, Clarinda; Amélia Brandão ; Billore, Soniya; Oda, Tetsuhisa;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT
INDEXED IN: WOS CrossRef Unpaywall
IN MY: ORCID
18
TITLE: The Moderating Effect of Sponsorship on the Impact of Digital Influencers on Consumer Behavior
AUTHORS: Amélia Brandão ; Nascimento, Ana;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 11, ISSUE: 20
INDEXED IN: WOS
IN MY: ORCID
19
TITLE: "I'm hatin' it"! Negative consumer-brand relationships in online anti-brand communities
AUTHORS: Amélia Brandão ; Popoli, P;
PUBLISHED: 2022, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 56, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 32
IN MY: ORCID
20
TITLE: Digital Media Influencers: A Systematic Literature Review
AUTHORS: Lima, Francisco Adriano; Amélia Brandão ;
PUBLISHED: 2022, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 10, ISSUE: 19
INDEXED IN: WOS CrossRef
IN MY: ORCID
Page 2 of 6. Total results: 60.

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