ProfileOfResearchers

TITLE: A bibliometric analysis of AI bias in marketing: field evolution and future research agenda
AUTHORS: Bacalhau, Lara Mendes ; Pereira, Miguel Cachulo; Neves, Joana;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS

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TITLE: Managing Emotions. Ecological Validation of Stimulus-Videos
AUTHORS: Hugo Miguel Carvalho; Vasco Santos; Lara Bacalhau ; Ricardo Marcão; Stéphanie Monteiro;
PUBLISHED: 2025, SOURCE: Advances in Medical Technologies and Clinical Practice - Design, Development, and Deployment of Cutting-Edge Medical Devices

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TITLE: Metaverse and Chatbots for Luxury Brands: A Literature Review and Future Research Directions
AUTHORS: Joana Neves; Miguel Cachulo Pereira; Lara Mendes Bacalhau ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST

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TITLE: Performing skills in the tourism industry: A state-of-the-art analysis. A State-of-the-Art Analysis
AUTHORS: Vasco Santos; Bruno Barbosa Sousa; Rita Peres; Lara Bacalhau ; Isabel Reis; Marta Correia Sampaio; Filipa Martinho; Ricardo Marcão;
PUBLISHED: 2025, SOURCE: Evolving Strategies for Organizational Management and Performance Evaluation

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CIÊNCIAVITAE

TITLE: The Consumer Experience in Omnichannel: A Systematic Literature Review
AUTHORS: Inês Estêvão; Joana Marçalo; Lara Mendes Bacalhau ; Alexandra Leandro;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393

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TITLE: Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation
AUTHORS: Luís Fernandes Oliveira; Pedro Cardoso Rodrigues; Lara Mendes Bacalhau ; Vasco Santos; Bruno Barbosa Sousa; João Tomaz Simões;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393

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CIÊNCIAVITAE

TITLE: A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
AUTHORS: Joana Neves; Lara Mendes Bacalhau ; Victor Santos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344

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TITLE: Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior
AUTHORS: Sara Mendes Pinheiro; Inês Beatriz Fernandes; Lara Mendes Bacalhau ; Bruno Morgado Ferreira;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386

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TITLE: Dive Into Metaverse. Concept, Evolution, Framework, Technologies, Opportunities, and Trends
AUTHORS: Joana Raquel Neves; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Advances in Social Networking and Online Communities - Research, Innovation, and Industry Impacts of the Metaverse

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TITLE: Exploring the relationship between CRM Tools, AI, and Big Data: A systematic review. A Systematic Review
AUTHORS: Mariana Carapêto Tavares; Inês de Jesus Anastácio; Alexandra Leandro; Lara Mendes Bacalhau ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: AI-Driven Marketing Research and Data Analytics

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CIÊNCIAVITAE