Lara Sofia Mendes Bacalhau
AuthID: R-002-2JY
1
TITLE: A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction
AUTHORS: David Anjos Abreu; Margarida Lima Silva; Joana Neves; Lara Mendes Bacalhau; Vasco Santos;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
AUTHORS: David Anjos Abreu; Margarida Lima Silva; Joana Neves; Lara Mendes Bacalhau; Vasco Santos;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
2
TITLE: EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT
AUTHORS: Jorge Remondes; Marco Lamas; Lara Mendes Bacalhau; Ana Reyes-Menendez; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Management in Review, VOLUME: 2, ISSUE: 1
AUTHORS: Jorge Remondes; Marco Lamas; Lara Mendes Bacalhau; Ana Reyes-Menendez; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Management in Review, VOLUME: 2, ISSUE: 1
3
TITLE: Capital das Marcas Organizacionais (B2B): Uma Abordagem em Contexto de Ingredient Branding - Os Casos da Shimano, Inc. e Órbita - Bicicletas Portuguesas, Lda.
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
INDEXED IN: 
Handle
Handle