Lara Sofia Mendes Bacalhau
AuthID: R-002-2JY
1
TITLE: AI in Search—Redefining SEO in Digital Marketing Strategy and Practices
AUTHORS: Miguel Cachulo Pereira; Joana Raquel Neves; Lara Mendes Bacalhau;
PUBLISHED: 2026, SOURCE: International Conference on Business and Technology, ICBT 2025 in Lecture Notes in Networks and Systems, VOLUME: 1570 LNNS
AUTHORS: Miguel Cachulo Pereira; Joana Raquel Neves; Lara Mendes Bacalhau;
PUBLISHED: 2026, SOURCE: International Conference on Business and Technology, ICBT 2025 in Lecture Notes in Networks and Systems, VOLUME: 1570 LNNS
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef2
TITLE: The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review
AUTHORS: Lara Mendes Bacalhau; Margarida Neves Domingues; Mariana Guo Zhu; Joana Raquel Neves; Miguel Cachulo Pereira;
PUBLISHED: 2025, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2024 in Smart Innovation, Systems and Technologies, VOLUME: 442 SIST
AUTHORS: Lara Mendes Bacalhau; Margarida Neves Domingues; Mariana Guo Zhu; Joana Raquel Neves; Miguel Cachulo Pereira;
PUBLISHED: 2025, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2024 in Smart Innovation, Systems and Technologies, VOLUME: 442 SIST
3
TITLE: EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT
AUTHORS: Jorge Remondes; Marco Lamas; Lara Mendes Bacalhau; Ana Reyes-Menendez; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Management in Review, VOLUME: 2, ISSUE: 1
AUTHORS: Jorge Remondes; Marco Lamas; Lara Mendes Bacalhau; Ana Reyes-Menendez; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Management in Review, VOLUME: 2, ISSUE: 1
4
TITLE: Capital das Marcas Organizacionais (B2B): Uma Abordagem em Contexto de Ingredient Branding - Os Casos da Shimano, Inc. e Órbita - Bicicletas Portuguesas, Lda.
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
INDEXED IN: 
Handle
Handle