Lara Sofia Mendes Bacalhau
AuthID: R-002-2JY
1
TITLE: AI in Search—Redefining SEO in Digital Marketing Strategy and Practices
AUTHORS: Miguel Cachulo Pereira; Joana Raquel Neves; Lara Mendes Bacalhau;
PUBLISHED: 2026, SOURCE: International Conference on Business and Technology, ICBT 2025 in Lecture Notes in Networks and Systems, VOLUME: 1570 LNNS
AUTHORS: Miguel Cachulo Pereira; Joana Raquel Neves; Lara Mendes Bacalhau;
PUBLISHED: 2026, SOURCE: International Conference on Business and Technology, ICBT 2025 in Lecture Notes in Networks and Systems, VOLUME: 1570 LNNS
2
TITLE: AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions
AUTHORS: Joana Raquel Neves; Miguel Cachulo Pereira; Lara Mendes Bacalhau;
PUBLISHED: 2026, SOURCE: Studies in Systems, Decision and Control, VOLUME: 238
AUTHORS: Joana Raquel Neves; Miguel Cachulo Pereira; Lara Mendes Bacalhau;
PUBLISHED: 2026, SOURCE: Studies in Systems, Decision and Control, VOLUME: 238
3
TITLE: Play to Keep. A Systematic Literature Review and Integrative Framework for Advergames in Brand Experiences
AUTHORS: Joana Raquel Neves; Lara Mendes Bacalhau; Miguel Cachulo Pereira;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
AUTHORS: Joana Raquel Neves; Lara Mendes Bacalhau; Miguel Cachulo Pereira;
PUBLISHED: 2026, SOURCE: Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
4
TITLE: A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction
AUTHORS: Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1, VOLUME: 438
AUTHORS: Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1, VOLUME: 438
5
TITLE: The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review
AUTHORS: Lara Mendes Bacalhau; Margarida Neves Domingues; Mariana Guo Zhu; Joana Raquel Neves; Miguel Cachulo Pereira;
PUBLISHED: 2025, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2024 in Smart Innovation, Systems and Technologies, VOLUME: 442 SIST
AUTHORS: Lara Mendes Bacalhau; Margarida Neves Domingues; Mariana Guo Zhu; Joana Raquel Neves; Miguel Cachulo Pereira;
PUBLISHED: 2025, SOURCE: International Conference on Tourism, Technology and Systems, ICOTTS 2024 in Smart Innovation, Systems and Technologies, VOLUME: 442 SIST
6
TITLE: The Impact of Gamification on Employee Availability to Share Knowledge in Organizations
AUTHORS: Marta Correira Sampaio; Isabel Reis; Vasco Ribeiro Santos; Lara Mendes Bacalhau; Ricardo Marcão;
PUBLISHED: 2025, SOURCE: Studies in Systems, Decision and Control, VOLUME: 291
AUTHORS: Marta Correira Sampaio; Isabel Reis; Vasco Ribeiro Santos; Lara Mendes Bacalhau; Ricardo Marcão;
PUBLISHED: 2025, SOURCE: Studies in Systems, Decision and Control, VOLUME: 291
7
TITLE: Neuromarketing and Consumer Behavior in Sustainable Food and Beverage Brands: A Systematic Review
AUTHORS: Ana Beatriz Fôja Saltão; Beatriz Coelho Almeida Gaspar; Lara Mendes Bacalhau; Bruno Ferreira; Joana Raquel Neves;
PUBLISHED: 2025, SOURCE: Studies in Systems, Decision and Control, VOLUME: 291
AUTHORS: Ana Beatriz Fôja Saltão; Beatriz Coelho Almeida Gaspar; Lara Mendes Bacalhau; Bruno Ferreira; Joana Raquel Neves;
PUBLISHED: 2025, SOURCE: Studies in Systems, Decision and Control, VOLUME: 291
8
TITLE: Next-Gen Design: A Systematic Review of VR and AR’s Role on Client Satisfaction in Interior Design Projects
AUTHORS: Mariana Martins Carvalho; Inês Quintas Medina da Silva; Lara Mendes Bacalhau; Miguel Cachulo Pereira; Joana Raquel Neves;
PUBLISHED: 2025, SOURCE: Studies in Systems, Decision and Control, VOLUME: 291
AUTHORS: Mariana Martins Carvalho; Inês Quintas Medina da Silva; Lara Mendes Bacalhau; Miguel Cachulo Pereira; Joana Raquel Neves;
PUBLISHED: 2025, SOURCE: Studies in Systems, Decision and Control, VOLUME: 291
9
TITLE: EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT
AUTHORS: Jorge Remondes; Marco Lamas; Lara Mendes Bacalhau; Ana Reyes-Menendez; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Management in Review, VOLUME: 2, ISSUE: 1
AUTHORS: Jorge Remondes; Marco Lamas; Lara Mendes Bacalhau; Ana Reyes-Menendez; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Management in Review, VOLUME: 2, ISSUE: 1
10
TITLE: Capital das Marcas Organizacionais (B2B): Uma Abordagem em Contexto de Ingredient Branding - Os Casos da Shimano, Inc. e Órbita - Bicicletas Portuguesas, Lda.
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
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