Lara Sofia Mendes Bacalhau


AuthID: R-002-2JY

Confirmed Publications: 25



1
TITLE: A bibliometric analysis of AI bias in marketing: field evolution and future research agenda
AUTHORS: Bacalhau, Lara Mendes ; Pereira, Miguel Cachulo; Neves, Joana;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
2
TITLE: The Consumer Experience in Omnichannel: A Systematic Literature Review
AUTHORS: Inês Estêvão; Joana Marçalo; Lara Mendes Bacalhau ; Alexandra Leandro;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation
AUTHORS: Luís Fernandes Oliveira; Pedro Cardoso Rodrigues; Lara Mendes Bacalhau ; Vasco Santos; Bruno Barbosa Sousa; João Tomaz Simões;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
AUTHORS: Joana Neves; Lara Mendes Bacalhau ; Victor Santos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior
AUTHORS: Sara Mendes Pinheiro; Inês Beatriz Fernandes; Lara Mendes Bacalhau ; Bruno Morgado Ferreira;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: Dive Into Metaverse. Concept, Evolution, Framework, Technologies, Opportunities, and Trends
AUTHORS: Joana Raquel Neves; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Advances in Social Networking and Online Communities - Research, Innovation, and Industry Impacts of the Metaverse
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: Exploring the relationship between CRM Tools, AI, and Big Data: A systematic review. A Systematic Review
AUTHORS: Mariana Carapêto Tavares; Inês de Jesus Anastácio; Alexandra Leandro; Lara Mendes Bacalhau ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: AI-Driven Marketing Research and Data Analytics
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: Neuromarketing. Decoding the Role of Emotions and Senses and Consumer Behavior
AUTHORS: Rodolfo Cordeiro; Ana Reis; Bruno Morgado Ferreira; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Cognitive Behavioral Neuroscience in Organizational Settings - Advances in Human Resources Management and Organizational Development
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
9
TITLE: Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review
AUTHORS: Catarina Simões; Daniela Vilão; Lara Mendes Bacalhau ; Vasco Santos; João Tomaz Simões; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
10
TITLE: The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence
AUTHORS: Joana Neves; Margarida Oliveira; Lara Mendes Bacalhau ; Clara Viseu;
PUBLISHED: 2024, SOURCE: Sylwan
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 3. Total results: 25.

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