Lara Sofia Mendes Bacalhau


AuthID: R-002-2JY

Confirmed Publications: 29



11
TITLE: Exploring the relationship between CRM Tools, AI, and Big Data: A systematic review. A Systematic Review
AUTHORS: Mariana Carapêto Tavares; Inês de Jesus Anastácio; Alexandra Leandro; Lara Mendes Bacalhau ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: AI-Driven Marketing Research and Data Analytics
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: Neuromarketing. Decoding the Role of Emotions and Senses and Consumer Behavior
AUTHORS: Rodolfo Cordeiro; Ana Reis; Bruno Morgado Ferreira; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Cognitive Behavioral Neuroscience in Organizational Settings - Advances in Human Resources Management and Organizational Development
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review
AUTHORS: Catarina Simões; Daniela Vilão; Lara Mendes Bacalhau ; Vasco Santos; João Tomaz Simões; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence
AUTHORS: Joana Neves; Margarida Oliveira; Lara Mendes Bacalhau ; Clara Viseu ;
PUBLISHED: 2024, SOURCE: Sylwan
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
15
TITLE: The Intersection of Brands and AI: Concepts and Technologies. Concepts and Technologies
AUTHORS: Joana Neves; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E
AUTHORS: Mustafa Isler; Betul Rumeysa Yesilbel; Victor Santos; Lara Mendes Bacalhau ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
17
TITLE: Digital transformation of the retail point of sale in the artificial intelligence era
AUTHORS: Victor Santos; Lara Mendes Bacalhau ;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: Systematic Literature Review—Factors of Loyalty and Acceptance in Voice Commerce
AUTHORS: Vieira, M; Santos, V; Bacalhau, LM ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: E-Commerce. Issues, Opportunities, Challenges, and Trends
AUTHORS: Vasco Santos; Tatiana Augusto; Jorge Vieira; Lara Bacalhau ; Bruno Miguel Sousa; Daniel Pontes;
PUBLISHED: 2022, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Promoting Organizational Performance Through 5G and Agile Marketing
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
20
TITLE: E-commerce: Issues, opportunities, challenges, and trends
AUTHORS: Santos, V; Augusto, T; Vieira, J; Bacalhau, L ; Sousa, B; Pontes, D;
PUBLISHED: 2022, SOURCE: Promoting Organizational Performance Through 5G and Agile Marketing
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 3. Total results: 29.

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