Jorge Manuel Esparteiro Garcia


AuthID: R-002-4N0

Confirmed Publications: 54



11
TITLE: Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study
AUTHORS: Garcia, Jorge Esparteiro ; Pereira, Bruno; Sousa, Bruno; Fonseca, Manuel Jose;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2, VOLUME: 439
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo
AUTHORS: Catarina Fernandes; Manuel José Fonseca; Jorge Esparteiro Garcia ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: STEERING INTO THE FUTURE: PUBLIC PERCEPTIONS AND ACCEPTANCE OF AUTONOMOUS BUSES
AUTHORS: Ejdys, Joanna; Gulc, Aleksandra; Budna, Klaudia; Esparteiro Garcia, Jorge ;
PUBLISHED: 2025, SOURCE: ECONOMICS AND ENVIRONMENT, VOLUME: 92, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: Strategic Governance in Public Administration using Artificial Intelligence Approaches - A Proposal Using Open-source Virtual Assistants
AUTHORS: Jorge Ribeiro; Afonso Fernandes; Letícia Loureiro; Jorge Garcia ; Sara Paiva;
PUBLISHED: 2025, SOURCE: Atas Da Conferencia Da Associacao Portuguesa De Sistemas De Informacao
INDEXED IN: Scopus
IN MY: ORCID
15
TITLE: The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaigns-an Exploratory Approach
AUTHORS: Fonseca, Manuel Jose; Lopes, Sara; Garcia, Jorge Esparteiro ; Sousa, Bruno Barbosa;
PUBLISHED: 2025, SOURCE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2, VOLUME: 439
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: The impact of digital marketing on the esports industry: Preliminary approach. Preliminary Approach
AUTHORS: Tiago Braga Fernandes; Bruno Barbosa Sousa; Jorge Esparteiro Garcia ; Manuel José Serra da Fonseca;
PUBLISHED: 2025, SOURCE: Evolving Strategies for Organizational Management and Performance Evaluation
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
17
TITLE: Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Cairrao, Alvaro ; da Fonseca, Manuel Jose Serra ;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990
INDEXED IN: Scopus WOS CrossRef Handle
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022
AUTHORS: de Araujo, Daniel Ladeira; Garcia, Jorge Esparteiro ; Serra da Fonseca, Manuel Jose ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID | DBLP
19
TITLE: Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
AUTHORS: Popova, Mariia; Serra da Fonseca, Manuel Jose ; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef: 1
IN MY: ORCID | DBLP
20
TITLE: Integrating Online and Offline Distribution Strategies - A Portuguese Case Study
AUTHORS: Santos, Ana; Garcia, Jorge Esparteiro ; Oliveira, Lia Coelho ; de Araujo, Daniel Ladeira; Serra da Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID | DBLP
Page 2 of 6. Total results: 54.

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