Jorge Manuel Esparteiro Garcia


AuthID: R-002-4N0

Confirmed Publications: 43



1
TITLE: Digital Innovation in Health Care: Addressing Medication Non-adherence
AUTHORS: Laxmi Bhandari; Manuel José Fonseca; António Fernandes; Jorge Esparteiro Garcia ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
2
TITLE: Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study
AUTHORS: Jorge Esparteiro Garcia ; Bruno Pereira; Bruno Sousa; Manuel José Fonseca;
PUBLISHED: 2025, SOURCE: Smart Innovation, Systems and Technologies - Marketing and Smart Technologies
INDEXED IN: CrossRef
IN MY: ORCID
3
TITLE: Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo
AUTHORS: Catarina Fernandes; Manuel José Fonseca; Jorge Esparteiro Garcia ;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID
4
TITLE: The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaigns—an Exploratory Approach
AUTHORS: Manuel José Fonseca; Sara Lopes; Jorge Esparteiro Garcia ; Bruno Barbosa Sousa;
PUBLISHED: 2025, SOURCE: Smart Innovation, Systems and Technologies - Marketing and Smart Technologies
INDEXED IN: CrossRef
IN MY: ORCID
5
TITLE: The impact of digital marketing on the esports industry: Preliminary approach. Preliminary Approach
AUTHORS: Tiago Braga Fernandes; Bruno Barbosa Sousa; Jorge Esparteiro Garcia ; Manuel José Serra da Fonseca;
PUBLISHED: 2025, SOURCE: Evolving Strategies for Organizational Management and Performance Evaluation
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Cairrao, Alvaro; da Fonseca, Manuel Jose Serra ;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022
AUTHORS: de Araujo, Daniel Ladeira; Garcia, Jorge Esparteiro ; Serra da Fonseca, Manuel Jose ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID | DBLP | CIÊNCIAVITAE
8
TITLE: Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
AUTHORS: Popova, Mariia; Serra da Fonseca, Manuel Jose ; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef: 1
IN MY: ORCID | DBLP | CIÊNCIAVITAE
9
TITLE: Integrating Online and Offline Distribution Strategies - A Portuguese Case Study
AUTHORS: Santos, Ana; Garcia, Jorge Esparteiro ; Oliveira, Lia Coelho ; de Araujo, Daniel Ladeira; Serra da Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID | DBLP | CIÊNCIAVITAE
10
TITLE: Sustainable Development Goal 9 in a Cluster Perspective: a Case Study for Alto Minho Region
AUTHORS: Abreu, Mariana; Rodrigues, Helena Sofia ; Ângela Silva ; Garcia, Jorge Esparteiro ;
PUBLISHED: 2024, SOURCE: International Conference on Numerical Analysis and Applied Mathematics (ICNAAM) in INTERNATIONAL CONFERENCE ON NUMERICAL ANALYSIS AND APPLIED MATHEMATICS 2022, ICNAAM-2022, VOLUME: 3094, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 5. Total results: 43.

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